Privacy Policy

Lavender Fields Care Village is based in East Yorkshire, United Kingdom, and operates in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018. Personal data is processed only where there is a lawful basis for doing so and only for clear, legitimate purposes.

We may collect personal information when you visit our website, submit an enquiry form, contact us by email or telephone, request information about our care services, arrange or attend a visit, or engage with our advertising through platforms such as Google Ads. Information collected may include your name, contact details such as email address or telephone number, location information, and any details you choose to provide relating to care needs, health circumstances or family considerations. We do not knowingly collect personal data from children.

Where information relates to health, care needs or personal circumstances, this may be considered special category data under data protection law. This information is processed only where it is necessary to respond to an enquiry, provide information about care options, arrange appropriate support, or take steps requested by you prior to entering into a care arrangement. By submitting this information, you consent to us using it for these purposes.

Personal data is used to respond to enquiries, provide relevant information about residential, dementia or short-term care, arrange visits or follow-up conversations, support individuals and families in making informed care decisions, meet legal or regulatory obligations, and improve our services and communications. We do not use personal data for automated decision-making or profiling.

Some enquiries may be submitted through third-party advertising platforms, including Google Ads lead forms. When this happens, personal information is collected securely by the platform and shared with Lavender Fields Care Village so that we can respond directly. Information collected through advertising forms is used solely to deal with care-related enquiries. These forms are not intended for recruitment or employment enquiries, and any employment-related information submitted in error will not be retained.

We do not sell personal data or share it with third parties for marketing purposes. Information may be shared only where necessary to respond to an enquiry, comply with legal or regulatory requirements, protect the safety and wellbeing of residents, visitors or staff, or where required by law. Any third parties involved in processing data on our behalf are required to handle it securely and in accordance with data protection legislation.

Personal information is stored securely and access is limited to authorised individuals only. We take appropriate technical and organisational measures to protect data against loss, misuse, unauthorised access or disclosure. Information is retained only for as long as necessary to deal with enquiries, provide services, or meet legal and regulatory requirements, after which it is securely deleted.

You have the right to request access to the personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of your information where appropriate, restrict or object to processing in certain circumstances, and withdraw consent to be contacted at any time. Requests can be made using the contact details provided on our website.

If you have concerns about how your data is handled and feel these have not been addressed satisfactorily, you have the right to raise a complaint with the Information Commissioner’s Office, the UK’s data protection regulator.

Our website may use cookies or similar technologies to help us understand how visitors use the site and to improve functionality and performance. You can manage or disable cookies through your browser settings.

This Privacy Policy may be updated from time to time to reflect changes in our services, regulatory guidance or legal requirements. The most up-to-date version will always be available on our website.

If you have any questions about this policy or how your information is used, please contact Lavender Fields Care Village using the contact details provided on this webiste.